It’s just straight–up fraud. People have been defrauding each other for a while now; I don’t think we need to invent hypotheticals like “neofeudalist late stage capitalism” to explain that behavior.
Also the old saying “if it’s too good to be true …”
If something costs money to someone else and doesn’t generate them any returns, you can expect it’s likely you won’t continue to receive the free service forever.