This is why I love HN. Great advice & to the point :). We actually experimented with various msgs & lots of people resonated with the Environmental angle. Here are some mind numbing stats:
1. Over 100,000,000,000 pieces of junk mail per year sent in the US
2. 18 pieces of junk mail for 1 that you actually care about
3. Several -months- of your life spent processing junk mail (!)
4. 100s of thousands of dollars spent by cities (ie, your tax money) on post processing, landfills, etc.
& Nevermind the carbon footprint from manufacturing, processing & delivery of junk mail...
I had no clue what the app did untill I visited the "about" page. Normally I don't have the patience.
The snippet explained me the entire app. Perhaps some of it belongs on the home page.
How does PaperKarma work?
The PaperKarma app enables you simply snap a picture of
your unwanted junk mail, press Send, and get
unsubscribed. That's it! Just snap your junk mail away.
(In about 24 hours you'll receive a notification that
you've been unsubscribed. You can always use the app to
check on the status of your unsubscribe requests.)
A video/animation showing the unsubscribe process could also help clarify the purpose of the app.
Those stats are great hooks, but I doubt your potential users would need convincing. You stop spam for yourself first and foremost, that it helps the environment is a nice add-on.
1. Over 100,000,000,000 pieces of junk mail per year sent in the US
2. 18 pieces of junk mail for 1 that you actually care about
3. Several -months- of your life spent processing junk mail (!)
4. 100s of thousands of dollars spent by cities (ie, your tax money) on post processing, landfills, etc.
& Nevermind the carbon footprint from manufacturing, processing & delivery of junk mail...
re Description: check!
Cheers,
s