"Us" is, of course, influence- and wealth-weighted. Plenty of people wanted many of the pandemic changes to stick. We liked seeing clear air and water, we liked inclusive work and communications policies that kept people off roads and consuming less. But there's too much money tied up in the status quo, on one hand, and too many loud extroverts who cannot bear any real shift away from their social advantage (and emotional safe space) on the other. It wasn't so much about convincing everyone, as it was about us getting dragged by the throat back to "normal".