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I have ranked a lot of websites, short answer: content.

Basically just follow Google's guidelines and have the content and you can rank in highly competitive areas where there are much larger players.

Wrote a lot here: https://respiroc.com/blogs/software/seo-and-ppc-search-ads

I have even succeeded with "blackhat" stuff like brandjacking, ranking first on other brands ;)




what if you do not have the right background or expertise or time to write content, do you hire writers? those with the right expertise will be expensive and with the hundreds of pieces you need you need a lot of $$$


You have to have the ideas. Those are pretty easy, though.

You can go look at other company's websites to get ideas from their blog posts. then you must reword things in your own words and thoughts, maybe take out some stuff of theirs if you don't agree, and add your own content that they don't have and you think is needed. If you go onto 20 websites and read their content on a specific topic, you pretty much will learn everything there is to know unless it is hyper-technical, like some PhD level mathematics or physics, then just give up if you want to write content like that. That is unreasonable.

You can go onto reddit subdomain that is in the area of your interest and read through the comments. If someone there asks a question you know the answer to, that can be a great starting point for a blog entry. I tried to think of a random category and the first thing that popped into my head was "roses." I don't know anything about them but went to that subreddit https://www.reddit.com/r/Roses/

I started scrolling and came across "Roses wilting after planting" and the description of what is happening: "So I did everything you’re supposed to do with planting rose trees I dug enough space added enough soil, put some rose plant food. Is there anything to help combat the shock and any tips would be welcome. I am in Phoenix Arizona so climate is sunny now thanks in advance guys can post pictures if needed"

If you are a rose aficienado and can answer this question, that is a topic right there. If you do NOT know about the topoic, you can search through other rose websites and see if there are answers and then just put together an answer. However, you must make sure that the sites you get the info from are completely and 100% accurate and from reputable sources. Finding reputable websites can take a lot longer than writing the article.

Of course, you must have a great command of the English language. You have to create something readable. Entertaining, not dry. Easy to read, not cryptic. Organized, not disorganized.

If you can't do this yourself and are horrible at grammar, at least correct the obvious mistakes in Word - they underline the mispelingz and all that.

You can maybe also get an editor from fiverr. Even professional writers use editors to catch their mistakes. It's difficult to see your own mistakes.

Also, fucking chatgpt, that fucking shit is awesome. You just need to be able to double-check the shit out of it, as it sure as shit does not get everything right. So you need some expertise to double-check chatgpt.


what if other sites rip off your content?




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