This really messes with my head, and not in a bad way. So, you argue that followers are essentially looking for a Strong Man (psychologically) to have reality filtered through, truth be damned? Someone who "gets it," or "tells it like it is?" Essentially, this person is filling some sort of void?
Humans try to force their views, particularly counterfactual ones, upon other humans not only to "protect their interests".
It is a power-play, signalling dominance. If successful, it attracts followers who believe to fare better under the presented narrative.
The important distinction to "disinfo" being, it isn't about facts at all.