Developing a nice-looking design is the easiest part of a startup.
Yes and no. They didn't choose the design because it looked nice, they chose it because it had already been A/B tested as more effective (admittedly, for a product other than their own, but still).
As someone who has created nice designs, and as someone that has also extensively multivariant tested designs to see which one gets a 1% boost in clickthrough... the 'nice' part is just the tip of the iceberg.
To clarify: not defending what they did. Just suggesting what I think their reasoning was.
Yes and no. They didn't choose the design because it looked nice, they chose it because it had already been A/B tested as more effective (admittedly, for a product other than their own, but still).
As someone who has created nice designs, and as someone that has also extensively multivariant tested designs to see which one gets a 1% boost in clickthrough... the 'nice' part is just the tip of the iceberg.
To clarify: not defending what they did. Just suggesting what I think their reasoning was.