Andrew Frame came to speak at one of my classes at Stanford. He's intense and it seemed like he knew exactly what he was doing and where he wanted Ooma to go in a very Steve Jobs kind of way.
I think this has the potential to be quite disruptive to the wireline market.
I talked to Andrew about Ashton Kutcher's involvement a few weeks ago. He pretty much said Ashton doesn't get credit for how smart he is because of the character he played in that 70's show. Ashton RAN punk'd and built up a ton of PR and buzz for that show; I expect he'll help do the same for ooma.
I read the ooma team's management page. This dude is at the very bottom. My guess is that he has a suitable understanding of the phone's workings. Of course, that barely matters; he is there to sell phones.
In this sense it's a pretty smart move to make a celebrity a plankowner. I'd even call it _innovative_. They'll probably do well.
Selling a $400 piece of harware will be extremely hard. SunRocket had a bit better model and they failed. These guys will need every bit of viral marketing that Ashton can produce.
I think this has the potential to be quite disruptive to the wireline market.