Not getting covered by tech blogs that you dropped an unsolicited email to should not be considered a failed product launch. Well maybe it is in the sense if you are counting on front page of TechCrunch as your entire marketing effort. This seems like the kind of app that spreads virally, after all the whole point is that it works without the other person needing the app. I'd say just start using it with friends and see what happens?
Very good point. Not very many people want to be our friends though ;)
More seriously, this is indeed the strategy we're using right now. It will take a long time, but this is what works indeed.
