Meta and Apple are both working on creating an environment in which they can succeed in AR. The hardware for AR is a good ways off, but I think the current market is more about building the momentum of software, hardware, and ecosystem that Meta and Apple need to succeed with AR. They are both willing to take losses to get there. In that regard, I don't think this is a make or break moment, but I do think that Apple is hoping to put out a product that gives people a better glimpse of their vision for mixed reality and AR.