I 100% agree, they can prioritize however they want, but please for the love of well-meaning techies, drop the "replacement for Windows and macOS" talk, and make a pop-up warning that reinstallation is going to be necessary in the future before you download, so that you don't spread it everywhere only to discover you've just sunk everyone.
It's really not that hard, just a "Note: Elementary OS does not support in-place upgrades. You will need to reinstall Elementary OS every time a new major version comes out every 2 years. If you want to support our in-place upgrade development, please donate. < Donate > < I Understand >".
Yeah, the lack of a sane upgrade path really is a massive issue that should be labeled more clearly. (And a headline level bullet point in any written review of it.) The lack of a sane upgrade path completely undercuts their marketing message.
It's really not that hard, just a "Note: Elementary OS does not support in-place upgrades. You will need to reinstall Elementary OS every time a new major version comes out every 2 years. If you want to support our in-place upgrade development, please donate. < Donate > < I Understand >".