I think they're taking a dig at Canonical with the Snap-fu. I'm not very well informed, but I've seen/heard some drama about it

Slimy way to say 'we have Flatpak' [like every other distribution]... including the one they hope to take a shot at

This project tears me. I want to say good work, but we don't need more fragmentation. Pantheon doesn't really need such a 'fork'

That, with the longstanding dark pattern for donations... and I can't help but feel worse for having been reminded