I think the "aha" moment was when I was thinking silently about how great this veggie wrap was, and someone expressed disgust. They said nothing compares to a meatball sub, and I realized that my palate had changed because I used to feel the same way. Like if you don't hork down a big chunk of meat, your meal is incomplete. But deliberate effort to be healthy and moral had changed my taste buds and gut. The sacrifice is not as big as you think. As for me, I will still eat a steak if I really crave it, but I typically feel heavy/slow afterward and it's just not as good as they say.