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My mind is blown. I don't know how sustainable this is without manufacturers pulling products or filing lawsuits.


This is the biggest online retailer in Switzerland, and they got to this position by being the most trustworthy. People will pay a small premium over other places because they know it will always arrive in good condition, quickly, with accurate descriptions and easy returns. There are also physical locations you can go to for pickup, returns, etc. if you need a person to speak to.


Game theory that. You’re a manufacturer. This place sells a lot of your stuff. Do you sue them or pull your products? What is the EV of either action?




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