It makes no sense thinking that they just need to understand their lack of rationality. Like Apple and North Korea, they do, say and claim whatever they want because they get away with it.

Try talking some shame into a mafia member who just sold some insurance to a corner store as he is hauling a bag of gold back to his apartment.

When the mafia member does something ironic while hauling his gold, is it helpful for a passer by to say "aha!" and point it out?

Seems to me like there's a method to their "ignorance".