Have you examined your insulation with a thermal camera? Might be worth your while to get an energy inspector out. Personally I haven’t yet, mostly because I can still see low hanging fruit to fix.
You don't even need a pro - you can get FLIR cameras that attach to cell phones for around $100 and they are more than adequate to show you areas of irregularity and worthy of targeting. I got one years ago mainly as just something to play with but I use it ALL the time for all kinds of things. Having a thermal camera is crazy useful.
Yea have some pretty obvious improvements pending as well. But that’s a good suggestion - might get someone to come give a professional assessment before I put in a 7kwh unit for another room.