I see your point in saying that credit cards and BNPL are different. But I think its very inaccurate to say that credit cards do not change customer's purchase decisions. Pre-credit cards you had to pay in cash or a check. Cash has the excellent value of you can't spend more than you brought with you. It limits spending to a pre-thought out amount.
Ever go out on the town and realize you spent more than you expected. Or look at your balance at the end of the month and have to look through to figure out how you spent $1000 more than normal? (I know I have, maybe I'm the weird one, but I doubt it).
And I think in that way, BNPL does have similarities. It allows you to spend more than you planned because you don't have to think about your limitations in the moment.
Ever go out on the town and realize you spent more than you expected. Or look at your balance at the end of the month and have to look through to figure out how you spent $1000 more than normal? (I know I have, maybe I'm the weird one, but I doubt it).
And I think in that way, BNPL does have similarities. It allows you to spend more than you planned because you don't have to think about your limitations in the moment.