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> Whenever you see a BNPL offer for 0% it means the merchant is paying the interest on behalf of the consumer.

Yes. We consumers appreciate that.

> You may be unwilling to pay a fee, many other people are.

Sure. I think a lot fewer people will be willing to pay $X than $0.

> Interest rates have little effect on BNPL financing

0% APRs are only really feasible in a low-interest environment. There's a reason that Fed rate hikes are immediately followed up by APRs.



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