I thought the super hero movies had the movie theaters cornered for the past 10 years. And now there are popular films that aren't a super hero fighting another super hero in a melee battle despite the fact they have superpowers. That could explain lower sales to at least some degree.

And it looks like one of the recent big hits "Ruthkanda Forever" got poor ratings probably due to being a bad movie.

The industry may try to backpedal to pirates vs vampires soon.