It's about awareness, there are many many people that aren't educated on SOPA that use these services. If a service like FB or Google does something that interrupts your routine, makes you notice something you might not have understood completely, then something's been accomplished. That's thousands more people that might not have contacted their representatives, that after a 'stunt' like a blackout, may very well make that call or at least send an email.

As for the time article, I don't know how you could be disappointed. It's global. It's Tunisia, it's Egypt, yes even some of the Occupy moments, and others too around the world. Protest, dissent, the idea that you can make a showing and try to make a difference, is important.