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I think lately there has been this concern from many folks that copycats are taking away some market share from indiehackers. A post was made on indiehackers as well recently related to this. So I feel that people would be hesitant to share. I personally have come across couple of indie hackers who stopped "building in public".



I love threads like this - while I've stopped sharing my numbers in public, I've watched folks blindly copy my uptime monitor's landing pages and then close up shop 2-3 months later when they haven't gotten rich fast.

At this point, being comfortably full-time employed and using that income to let me play all-in-one Founder/Designer/Engineer/Customer Support over the past few years is the moat.

OnlineOrNot (https://onlineornot.com), for what it's worth.


I see you in a lot of threads and really appreciate sharing your experience in the comments / blog :)


Exactly.

1. Being comfortably full-time employed is a fantastic mental, social and financial moat for bootstrappers.

2. Copycats assume that they can just throw up anything without focusing on sales, quality customer service, operations and financial discipline.


It can be an antagonistic environment for online businesses, a surprise for the starry eyed hacker or entrepreneur who just wants to build cool stuff.

We regularly had competitors running negative SEO campaigns back when that was easier, we had review bombs, DDOS attacks, network incursions, you name it. Building out of the public's eye doesn't really stop that once you are actually operating, your competitors will find you.


If you are operating successfully in an obscure niche with little to no competition, sure, keep it to yourself.

Otherwise, whether you build in public or not, you will be found, copied, attacked, competed, analyzed and there is no escape from that.


When you build in public, you share more than what's on your website. You tend to share tactics you used, even vaguely. It may have taken you months to get there and you're making it easier for others to catch up. Or so some people believe.

I think giving the recipe away is not a worry as 99% won't execute it, or won't do it as well anyway.




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