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A truck driver who isn't the intended audience for the vehicle and doesn't understand the engineering decisions that went into the product. For every con he lists there's a con to the opposite approach. There isn't clear cut right and wrong here. It's just different use cases.


Who is the intended audience if not a truck driver?


The company that buys it.


In times of worker shortages, if your workers hate your equipment, they will simply leave for a competitor who values them more.


^ case in point.




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