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As a retail online vendor - PayPal is the fourth.

Did an AB test a while back and mere presence of the PayPal option boosts sales through all other options plus generates extra sales through PayPal itself. Not something that I was expecting at all, but the confidence level was over 99%.



What do you sell? As a techie, I have the opposite reaction to seeing Paypal, and would probably avoid a Paypal-only purchase.


Backup software.




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