Yeah, I agree, but most fake meat doesn't taste like meat. It tastes like made out of grain and stuff. Sure, there are some brands who can mimik the taste quite good, but this stuff will never ever really taste and feel like meat, because it isn't. And some people might try it, think that it nearly is meat maybe, but not 100% and then never try it again. Like me :D I would always prefer a true veggie patty, but maybe I'm not the target audience. But I should, because I often tried to not eat so much meat but failed because of bad tastes.