I bought a pound of the "ground beef" to try it out. Pretty sure it was Beyond beef, but I'll be goddamned if it didn't smell and taste like cat food when I opened up the package. It was fucking revolting, and totally ruined the dish I was making.

There must be some special way to prepare it to make it taste good. There's no way I'll take this stuff and make burger patties out of it just like I would regular ground beef.

I'm not the only one either, do a search for "beyond smells like..." and look at the autocomplete results.