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> can't understand why some entrepreneur saw vegetarian food existing, and decided to make a startup about ultraprocessed vegetarian food

I'm a fan of real meat. But isn't the environmental impact of Beyond Meat lower than that of meat meat? Sure, a vegetarian meal would be even lower. But that's not the competition. Those folks are already eating vegetarian, or so the thinking goes.




I think the complaint is that in restaurants often they're replacing the veggie option instead of the meat option.




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