My belief is marketing. Toyota spends 1.3 billion in marketing world wide. Tesla has no marketing team but Elon himself is the marketing engine on Twitter.
With Elon owning Twitter he can automate the marketing for whatever companies he runs now and in the future. Also he can invisibly or visibly promote his own tweets. On top of that the company makes 5 billion a year.
I think Elon probably has a very techy view that marketing is bad. And if he has to do it, he will do it in his own weird way with 100% control of how it will be done.
With Elon owning Twitter he can automate the marketing for whatever companies he runs now and in the future. Also he can invisibly or visibly promote his own tweets. On top of that the company makes 5 billion a year.
I think Elon probably has a very techy view that marketing is bad. And if he has to do it, he will do it in his own weird way with 100% control of how it will be done.