It is a common misconception that SSO is useful only on enterprise scale and that companies where SSO and provisioning is crucial for security have huge IT budgets. Any scale-up still on the way to profitability needs it at few hundreds of employees and it’s really hard to justify 100k budget for it. Couple junior admins for provisioning and accepted and misunderstood risk of credentials explosion look more attractive than tripling the bills for every subscription. Who suffers? Customer who is exposed to cybersecurity risks.
I’m not at all discounting the value of SSO to all users, totally agreed. Just that in the business of software this just plainly makes the most sense for most companies. It’s useful for everyone, but it’s required for enterprise (via security policy or other mandate), hence why the screws are put to them.
I’m a bit curious why we don’t see more price segmentation happening with the SSO feature set included, presumably most of these SaaS are seat-limited by plan anyway. If I had to guess, they just don’t want to deal with the headache of tons of small SSO implementations clogging up their support resources.
