Apple doesn't use Chinese characters in their Chinese branding, so it looks like "iPad". Also chinese has adopted quite a bit of English these days, for instance a music player is an MP3, and a portable video player like and iPod touch is an MP4. The M and P are pronounced like English, and the number is spoken in chinese. Interestingly, "Apple" is almost always written and spoken in Chinese: 苹果 - ping guo - which has the same meaning as the English.