I happen to be BS-facing, it must be said. I ought calm myself with the vast amount of "normal science".
But likewise, we're in an era when "the man on the street" feels easy appealing to "the latest paper" delivered to him via an aside in a newspaper.
And at the same time, the "scientific" industry which produces this papers seems to have not merely taken the on-trend funding, but scarified its own methods to capture it.
In otherwords, "the man on the street" seems to have become the target demographic for a vast amount of science. From pop-psych to this, all designed to dazzle the lay reader.
Once only on popsci book shelves, now, everywhere in Nature!
But likewise, we're in an era when "the man on the street" feels easy appealing to "the latest paper" delivered to him via an aside in a newspaper.
And at the same time, the "scientific" industry which produces this papers seems to have not merely taken the on-trend funding, but scarified its own methods to capture it.
In otherwords, "the man on the street" seems to have become the target demographic for a vast amount of science. From pop-psych to this, all designed to dazzle the lay reader.
Once only on popsci book shelves, now, everywhere in Nature!