In America the individual should focus about 90% of their effort on diet, and 10% on exercise. Not because the importance isn't equivalent, but because the social pressures are overwhelming fighting the individual on diet. People are happy to sell you running shoes, but even your immediate family will try to shame you into eating more.
It's the same in any western culture, and I assume every other culture that isn't going through food scarcity too. I only watch live TV when the football's on, and when you're not accustomed to it it's really overwhelming the sheer number of ads for food delivery apps.
Personally I had to vow to myself I would never use delivery apps again after I started using it almost daily, I just don't have the willpower to allow myself it every once in a while.