I think that optical disks is a lot like a Lemons market[1]. Buyers can't evaluate the quality (durability) of disks, so are not willing to pay high prices, which drives high quality suppliers out of the market, which causes buyers to offer even less, which drives even more quality suppliers out of the market, resulting in a death spiral.

[1] https://en.wikipedia.org/wiki/The_Market_for_Lemons