Agree with you wholeheartedly, just look at the advances in AI defined graphics, why can't the search engine be the same, we give the search engine a query and click on whether we want paid product ads to be included in the search. The web is getting so convoluted, that we(the consumer) will have to install pihole into our own version of "assistant software" in possibly our own design of an android and funnel every web interaction thru that android/assistant. They are making it to the point that we will not trust their "asistant software", nor their ad platform, and anything else they build. Essentially we will filter and curate all web interaction that is not text. And even text may need to be curated to avoid echo-chamber.