Big businesses and advertising agencies already see this, they have been tracking it. But I wouldn't want to be a small ecommerce brand who built their business on the back of online marketing that worked. Coupled with Amazon stealing absolutely everyone's lunch, they have had the rug pulled out from under them by big tech companies.
You can say it's their fault for building on top of someone elses land, and you would be mostly right. But online commerce has become a mess, and it is just hard to make it work without being on these platforms. They have hoovered up all the customers, and dominate all the avenues for advertising online.
You can say it's their fault for building on top of someone elses land, and you would be mostly right. But online commerce has become a mess, and it is just hard to make it work without being on these platforms. They have hoovered up all the customers, and dominate all the avenues for advertising online.