It's almost gimmick for me because I never go to area out of cellular service. Still it could be helpful when I got serious disaster and every communication method is dead. I'd like to know how much it costs. Anyway most recent features like great camera is gimmick for me, I gave up not to pay for gimmicks.
Aren't a lot of features a gimmick by your standards? Some of the radio equipment in the iPhone is only to support countries that you don't live in, for example. You're paying for it even though you'll never use it.
It could be said. But for band example, many band support isn't work for attracting people (though it's useful for travelers but I don't see advertising this great pros on iPhone), and it could reduce final cost by merging SKUs. It's less gimmicky IMO.
