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> If one airline has supersonic and others don’t that could be a huge blow to the others

I think it's going to come down to exactly how fast or slow this is, the price, and what the hard-product (eg the seats) are like. A modern First Class is a very, very comfortable way to travel, and other than the novelty value, I'd certainly rather spend 8 hours in lie-flat that 5 hours in a recliner. That'll also depend on the time-of-day of the flight -- worth saving the time perhaps if you're traveling East-to-West, but for West-to-East might as well just overnight it?

Long story short, I think it'll have use-cases, but it's not like Concorde -- when Concorde launched, 1st Class over the Atlantic looked a lot like 1st Class inside the states now -- comfortable, but not somewhere you wanted to spend a lot of time




Modern International First is going the way of the dodo on many routes, because business is now more comfortable than first was in the past.

Knowing this, Boom is allegedly targeting an equivalent cost per mile to a standard business class seat.


While I don't have the 1st class experience, I recently went overnight with a sleeping train, and was unlucky to find the slower 7 hour one already full, so I had to go with the faster one, which only let me sleep for 5 hours, leaving me a bit dazed at the train station at 5am.

Sometimes speed isn't better :).




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