just looked up random companies on twitter and found @yeticoolers. looks like all the posts are about yeti products or sports stuff sponsored by yeti. no direct engagement bait.

if yeti imitated supabase, they might post vince mcmahon getting more excited the cooler a beverage gets, or drake doing a "no" gesture toward a warm beer, or "post your favorite thing to keep cool". does any of that sell you on a yeti cooler?