You are actually a bit closer to the truth than most. The goal of a CEO is to generate as much hype early on as possible in order to spur growth. They spend early capital on growing employee count to generate even more hype. This raises their own net worth significantly. When the company goes public, they will dump what they are allowed to, navigate the much more "public" waters for a bit, then walk away with a small fortune. It becomes a game of investor bag holding at some point. The C-Suite is almost never left holding the bags. It is always the investor. I'm not sympathizing with investors, mind you.