This isn't the same thing. All of those things are part of the overall effort to engineer some kind of software artifact, which is what I enjoy doing. A meeting trying to come to consensus on an approach or to prioritize competing work or what process we should be using to avoid production issues or keep documentation up to date is not the same thing as running a twitter account or experimenting with different headlines or copy. Both kinds of work are very important, but the first kind is what I enjoy doing and the second kind feels like pulling teeth to me and that makes me bad at it.

That is a good point. That said there are many "non-tech" meetings you have to endure at organizations. However I concede that the amount of time for those is much less than the time spent on the marketing side of a business.