I have observed almost the opposite. Sure, younger people are early adoptors but the older folks don't have a natural resistance and are easily hooked. People addicted to Facebook are increasingly middle aged.
That's another reason why I think fb needs to calm their tits and chill out a bit – sure, Tiktok is super popular at the moment but this level of addiction is something I expect younger generations to cope with better. It wouldn't surprise me if the tiktok reign will be short lived.
TV is a good example, because it had a similar effect on hijacking previously unexplored attention mechanisms. It's also a good example because it deteriorated into an irrecoverable ad-hell, yet younger generations found refuge in higher quality substitutes (Netflix etc) and now cable is dying slowly (as they should). Thanks to a modernized and relatively sane approach, tv as a medium is better and makes more money than ever. It speaks to the fact that in the long run, consumers will go elsewhere when giants feed them crap products and – importantly – by the time they do, the giants are unable to keep up.
That's another reason why I think fb needs to calm their tits and chill out a bit – sure, Tiktok is super popular at the moment but this level of addiction is something I expect younger generations to cope with better. It wouldn't surprise me if the tiktok reign will be short lived.
TV is a good example, because it had a similar effect on hijacking previously unexplored attention mechanisms. It's also a good example because it deteriorated into an irrecoverable ad-hell, yet younger generations found refuge in higher quality substitutes (Netflix etc) and now cable is dying slowly (as they should). Thanks to a modernized and relatively sane approach, tv as a medium is better and makes more money than ever. It speaks to the fact that in the long run, consumers will go elsewhere when giants feed them crap products and – importantly – by the time they do, the giants are unable to keep up.