> I mean yeah its a vertical feed of video but really why you go to it is really different for why you go to IG, TikTok has more in common with YouTube than IG.
I imagine that's actually the point. IG has little need to build for the people currently on Instagram. They're getting that ad revenue already. Their goal is to get new people to join IG and trigger ad views, and TikTok proved that there's a huge crowd of people that can provide for that goal. They just need to expand the product to appeal to them. So that's what they did.
I get what they're thinking but it's very small minded of them to just assume the existing people will stick around if you change the fundamental product they signed up for.
I imagine that's actually the point. IG has little need to build for the people currently on Instagram. They're getting that ad revenue already. Their goal is to get new people to join IG and trigger ad views, and TikTok proved that there's a huge crowd of people that can provide for that goal. They just need to expand the product to appeal to them. So that's what they did.