i think this is simply Microsoft noticing Nike's embrace of Taking a Stance for the Bottom Line.
microsoft is smart enough to realize that NSA tinfoil types already do not trust them, and likely will never trust them (which, if you are that worried about security, why are you on windows anyway? NSAKEY?)
the predominant share of windows machines are sold to businesses and enterprises who DO want to lock down at a hardware level.
it's way too easy to steal a windows machine and wipe it clean. you can't do that with DEP-enrolled macs because of the TPM they already have, which is a strange misalignment when Windows' core market (enterprise) really cares about this kind of security.
apple has every reason to care about DRM more than microsoft, but the TPM advent on mac was mostly a welcomed one as I recall. perhaps that is because apple has taken a strong and public stance towards user privacy. but they have to: it is consumers who are buying their devices, and consumers rightly want a device that works for them.
microsoft is not in that position, or at least, is not with windows, from an economic standpoint. similarly, they are mostly selling to enterprises and business and governments for this product line, and those customers rightly want a device that is verifiably secure.
if you're worried about security for your personal use, buy a mac, because they've made their bottom line and your privacy intertwined. or, buy a linux box and purity check it down to the circuits. you have already decided against convenience in your trade-off equation by your a priori decision to care about this in the first place.
microsoft is smart enough to realize that NSA tinfoil types already do not trust them, and likely will never trust them (which, if you are that worried about security, why are you on windows anyway? NSAKEY?)
the predominant share of windows machines are sold to businesses and enterprises who DO want to lock down at a hardware level.
it's way too easy to steal a windows machine and wipe it clean. you can't do that with DEP-enrolled macs because of the TPM they already have, which is a strange misalignment when Windows' core market (enterprise) really cares about this kind of security.
apple has every reason to care about DRM more than microsoft, but the TPM advent on mac was mostly a welcomed one as I recall. perhaps that is because apple has taken a strong and public stance towards user privacy. but they have to: it is consumers who are buying their devices, and consumers rightly want a device that works for them.
microsoft is not in that position, or at least, is not with windows, from an economic standpoint. similarly, they are mostly selling to enterprises and business and governments for this product line, and those customers rightly want a device that is verifiably secure.
if you're worried about security for your personal use, buy a mac, because they've made their bottom line and your privacy intertwined. or, buy a linux box and purity check it down to the circuits. you have already decided against convenience in your trade-off equation by your a priori decision to care about this in the first place.