After using both Azure and AWS extensively for the last 10 years or so, I'm honestly confused at how some people fall so heavily on the AWS side. Azure UX is clearly superior and far more user friendly as the AWS console is a travesty. The services are much better integrated in Azure and Azure has substantially better PaaS services. It seems people prefer the cloud provider they cut their teeth on and anything else feels awkward and unwieldy. Throw the anti-MS bias prevalent in tech on top, and I guess here we are.
I've only ever really used Azure, so I would say I'm more on the human being side. Cloud platforms are large, complex things but that doesn't mean they have to be terrible products that people dread using.