I am a NYT subscriber and I love what they do online. Some of the one-off special effects are a bit excessively heavy, but I appreciate the creativity and willingness to push the boundaries or explore the design space of the web.
I also get the actual paper delivered in the morning, so if I need something "performant" or have a poor connection I can simply read it in print. So I appreciate that the website offers something more than just an online duplicate of the print experience.
I wonder if the NYT would see an increase or decrease in conversions if they switched to a more performant but less progressive design system. Would more people convert on the fast load time? Or are the special effects diving more conversions (as they did for me personally)? I think they must have done the math and concluded that their business aligns more with the latter.
I also get the actual paper delivered in the morning, so if I need something "performant" or have a poor connection I can simply read it in print. So I appreciate that the website offers something more than just an online duplicate of the print experience.
I wonder if the NYT would see an increase or decrease in conversions if they switched to a more performant but less progressive design system. Would more people convert on the fast load time? Or are the special effects diving more conversions (as they did for me personally)? I think they must have done the math and concluded that their business aligns more with the latter.