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Do you think the Society of Professional Journalists' Journalist On Call [0] project has helped to restore trust in the media? Because it exists "in an effort to address the issue of dwindling trust in the media".

If not that, how about The Trust Project? [1] Or AP's Trusting News project? [2] Or Duke University's News Measures project? [3]

These and other projects intended to increase transparency, accountability, and trust in journalism have existed for years.

I don't think the lack of trust in journalism is something that journalists can control. I think a significant reason for declining trust in journalism may be that many people don't like being advised of facts that do not reconcile to their world-view.

[0]: https://www.spj.org/news.asp?ref=1577

[1]: https://thetrustproject.org/

[2]: https://trustingnews.org/about-us/

[3]: https://dewitt.sanford.duke.edu/news-measures-research-proje...




> many people don't like being advised of facts that do not reconcile to their world-view

Facts like Trudeau Plans Record Number of Immigrants to Canada Through 2024 - Canada, a country that relies heavily on immigration to grow its labor force, has set an ambitious plan to bring in more than 1.3 million newcomers over the next three years to support its post-pandemic growth.?

https://www.bloomberg.com/news/articles/2022-02-14/trudeau-p...


> I don't think the lack of trust in journalism is something that journalists can control.

You raise some good points. But it also brings to (my) mind this question: What is the definition of journalism / journlists they are using?

For me, this Jim Lehrer framework works well:

https://kottke.org/20/01/jim-lehrers-rules-of-journalism-1

When you apply it to what the media (and gov) call journalism as of late it becomes quite obvious the media (and gov) have lost their way. It's so lazy and blatant it's Orwellian.

For me, perhaps not for all, the coverage of Covid was a great example. Best I could tell, most journalists don't understand basic math and statistics. A specific example: they don't know causation from correlation; or they do know the difference and they ignore it because it's not good for ratings, the narrative, etc.

Along with that was the shameless use of hyperbolic statistics. If sheer numbers increased the fear, they pushed those. If percentages were better for their efforts they pushed those. In both cases, rare was the refernce to the other for context. That is, "OMG cases in ______ are up 100%..." but then conveniently failed to mention ______ went from 1 case to 2.That type of emotional manipulation was consistent. It's also not how you build trust.

Finally, back to your points :)

1) As Frank Luntz says, "It's not what you say, it's what they hear." Journlists can put fist to table all they want, but unless they come to terms with the fact that they were their own undoing, their re-establishment will fail. How can we trust them when they can't be honest with themselves?

2) They need to be willing to police their own. They call out social media, Big Tech, or whatever, but rare do they lean in, report on their own, point out the journalistic failures, and then "ask" that other to do better. But this never ever happens. They want a comfortable cartel more than they want to be Trusted.

3) They need to stop passing off op-ed as journalism / news. How is they - the journalists? - don't know the difference?




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