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I agree: A waitlist on a pure SaaS product is absurd. The only reason why I can think they have it: To require 1:1 onboarding that gives their sales team an opportunity to upsell you. That said, they could have decoupled the two.


The waitlist is an all-to-standard tactic used by B2C SaaS companies. It is designed to create a sense of scarcity and FOMO.


I concede: Your point is very well made. It is the manufactured / induced aspiration!




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