> There are FAR more non-ads people than there are ads people.
Not to be terribly facetious, but ads pay the bills. I'm not aware of any significant money-making ventures Meta is involved in outside of ads. In the end, that makes all employees "ads people". All ventures, projects, features, enhancements, and bug fixes are to serve the ads machine. Unless, of course, there is legitimately a new market opportunity that will create revenue without ads.
Even the Oculus arm of the company is really just a new platform for ads in the end.
alpha_squared: that's a little too much extrapolation. people outside of ads don't really care much about ads, to the point i find kind of annoying (i am in ads).
non ads teams in general have non-ads metrics they care about more. obviously revenue is being kept in mind, but it's more of a guardrail and not the goal (for non ads teams).
