What is presented on social media is recognized as profile building by prof. Mueller, a recently developed phenomenom that he named profilicity in his book "You and your profile". I've always found all the shining social media accounts as inauthentic and distateful, but the book helped me realize how I developed profiles for myself and also how to recognize them by others. The end result: now I see the profiles just as highly currated expression of one's identity and don't stress at all about it.