>> Totally agree with this article. It's not just about funding methods, but also playbooks for these types of businesses, and best practices.
I think the word you are looking for is called "business". There are tons of books for these types of businesses.
On the shelf behind me is E-Myth Mastery, 22 Immutable Laws of Branding, Traction by Gino Wickman. You just have to look outside of tech. All of these books and practices apply to software businesses.
I do think there is space for a new category, or way of thinking about these businesses though. There's lots of great "regular / non-tech business" advice and books etc on how to operate in a non-VC way. But we're still talking about startups / tech companies here. So it's how do you marry the advice on operating a regular business with many of the dynamics of a VC backed business (that is, competative advantage, compounding growth, large market, high margins, attracting talent etc).
I think the word you are looking for is called "business". There are tons of books for these types of businesses.
On the shelf behind me is E-Myth Mastery, 22 Immutable Laws of Branding, Traction by Gino Wickman. You just have to look outside of tech. All of these books and practices apply to software businesses.