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This is purely related to Apple's App Store suddenly changing the way they rank apps and has no bearing on install volumes. Based on what I'm seeing if I had to guess they're more heavily weighting growth and discounting DAUs relative weighting. This potentially does make some sense if the App Store wants to surface and support newer/more rapidly growing apps at the expense of established applications probably with the aim of making the app market more competitive.



It has the potential to boost indies, as tech companies have long controlled the App Store Rankings. This is a breath of fresh air.




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