Why are you comparing banking regulations to tech support? The former is crucial to trust in money, governance, and societal functioning. Tech support is easily overrun and exploited by bad actors, and the upside for the company is very minimal.
The upside of good support for the company wouldn't be minimal anymore if giant and/or frequent mistakes could get them kicked out of the market, either temporarily or permanently.
What I worry about most is that human support requirements will apply to smaller companies and essentially guarantee supremacy of big tech since no startup would ever be able to disrupt them.